London Eater – London food blog and restaurant reviews and restaurant guide » Pizza East : The Mozza of Shoreditch?

It wasn’t long ago when pizza was simply a decision of who to call to coincide with prime-time TV. I am referring to the myriad of takeaway menus regularly shoved through the front door of course. I’d always pick the one which sold Haagen Daz ice creams. Pizza being about as far away from pretension and debate as can be, pizza being the ultimate comfort food. These days,...

The Best Pizza in London - Pizza East

- Pizza East - I recently came to this stylish new eatery in Shoreditch’s Tea Building, premises of the former T Bar. Pizza East has an elegant décor and subtle lighting, helping to create a warm and intimate atmosphere.  -   -   - The building’s industrial heritage has been intelligently maintained in the...

Pizza East, 56 Shoreditch High Street, E1 6JJ

El G and I had lunch at Pizza East last week, thereby ticking off one of the many “must go” restaurants on my ever-increasing list. Its in the Tea Building (home to Shoreditch House and next to Albion at the Boundary Project) and only 10 minutes walk from Liverpool Street but somehow, a block past Bishopsgate, haircuts get choppier, clothes get funkier and the City is...

Zoe Williams is rather taken with this slick new pizza joint, the odd creamy topping aside.

My friend T is absolutely scathing about pizza. 'It’s just cheese on toast, isn’t it? You can come to my house and have cheese on toast.’ I explained to him how fashionable was this new restaurant, sited in the magnificent tea factory of Bethnal Green that for years has been home to nothing but horrible, fashionable music… and also, that it was my job. And I got him to the cavernous...

Nice work at Pizza East

Speaking of pizzas — which we are — my son the restaurateur observed that, as with a chip, everyone has their own idea of what is good. New York Times editor Sam Sifton conceived the “pizza cognition theory” which states that the first pizza you eat as a child is what you recognise as pizza for the rest of your life.

Whatever he ate during his Surrey childhood, Nick Jones at the...

Giles Coren reviews Pizza East

How far would you go for a pizza? Brixton? Shoreditch? Notting Hill Gate? Los Angeles? Until recently I would have answered, “No,” “No,” “No,” and, “Ye Gods, man, are you having a laugh?”

I have been a really quite assiduous carb-dodger since my mid-thirties. I am afraid there is simply no other way for me, in this job, to control my weight. And I mean “control”. I…...