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@OliverThring: The horrors of restaurant websites

19th November, 2009 - by Oliver Thring 10 comments

iStarvin.com – The horror that is Sketch's website. Photo: Sketch

I spend an inordinate amount of time on restaurant websites. It's the occupational hazard of food blogging. People come to you and say, 'I'm off to a nose flute recital in Neasden tonight. What's the best coeliac Mongolian round there?' And because I'm petrified of looking thick I say 'Let me have a quick think,' and scurry to Google or my groaning shelf of restaurant guides and click and flick and say 'Yes, I've got it - it's Wheat Got the Wok'.

And, you know, the worst part of food blogging, the thing I'd change in a furry heartbeat, are these damn sites. On you log, hunting for a phone number or to see if they're open on Sunday, and instead of calm HTML and simple info, they fling hideous graphics at you and pummel you with loathsome music. And when you eventually get past that, you find there's nothing useful there, no hint of a menu or any indication they want your business.

I've just spent an hour trawling the web looking for bad restaurant websites. And now I feel a nameless dread, an ashen, wasted catharsis, like I've entered the seventh circle of hell: washed-out, strung-up, eye-frazzled and tinnital. I'll focus on three.

First, though it saddens me to say it: Tayyabs. I'm fond of the restaurant, but its site is a mess. It begins with awful music - a frantic irregular pulsing, and a background sound like someone scraping a crocodile with a stick. There's a piece of curiously-worded, unrequested advice: 'The best way to get to Tayyabs is on the tube nearest station is whitechapel tube see map for directions'. (Repeated [sic]s...) The 'map' in question is buried elsewhere, while the menu languishes in a strange anti-browser of its own, refusing to list prices until you download the pdf. Useless.

Next, another place I like, Club Gascon. The site kicks off by inexplicably tracing an outline of Britain, then zooming into London (it says 'London', to help you along). Little spots pimple over the river, representing Gascon outposts, but you can't click them, because everything immediately morphs into an ugly 'CG', like a mangled fingernail. When you finally choose a restaurant, there's more infuriating Flash before, out of nowhere, an appalling noise starts up: the wail of a tortured animal, an over-fast jazzified atonal monstrosity that makes you want to rip your ears off, or pour cement into your head, or shove skewers through your eardrums. Needless to say, menus here are pdf only.

Finally, the grand-daddy. The monster. The Big Bertha of awful restaurant websites - Sketch. Visiting the Sketch site is like experiencing madness - the full-on, wild-eyed, gob-foaming, schizo, gibbering, screeching, clawing psycho stuff, not that doped-up Cuckoo's Nest apathy. It begins by showing you a giant china testicle, with 'Enter' written underneath it. Always a worrying sign. If you click it - an odd decision, under the circumstances - there's a pop-up window (hurrah!), and the thing starts clunkily rotating. You have to click it again, naturally, and it opens up and vomits out this hideous mechanical menagerie - elephants and flamingos bouncing around in cages, strange cogs and whirls, and spinning illegible text. The music - of course there's music - is a monotonous thump of discordant bleeps, like a madman one-man-band. It's all so shrivellingly ugly, so divorced from hospitality or welcome or even food, one can only wonder what on earth they were thinking.


Some other execrable websites:

Roberto Passon, New York. Screamingly awful blue and yellow colour scheme and a website largely comprising unreadable bubbles. Music straight from Guantanamo.

Casa Marcial, Spain. (Thanks to Marina O'Loughlin for this one.) It's bonkers: it has to be seen to be believed. It's impossible to navigate, and features plates rolling down hills, a giant disembodied hand and a chef apparently pleasuring himself.

Market Bar, San Francisco. Unappetising photos of sausages burning on a grill, and far too much Flash. But the real attraction here is the noise - a background hubbub meant to evoke contended diners but which sounds instead like the relentless babble of Babel.

And some successes:

St John: clean, clear, robust and English, like the great restaurant itself.

Franco Manca: the best pizzas in London, with all relevant details on a single page.

Gordon Ramsay: the svengali's mothership is easy to navigate and looks elegant in his signature purple, showing that even an empire can be condensed into its essentials. No Flash, Gordon.

Please note that the opinions expressed in this article are those of the author and do not necessarily reflect the views of iStarvin.

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Showing 10 comments.

David
19th November, 2009 at 2:33pm.

http://www.marketbar.com - What were they thinking putting a loop of crowd noise?!

Dino J
19th November, 2009 at 2:43pm.

I think your critique of the Sketch web site applies to the food it is truly awful don't know how a genius like Pierre Gagnaire would allow his good name to be associated with this clip joint serving faux haute cuisine.

Laissez Fare
19th November, 2009 at 2:48pm.

Bwahaha - what a great idea for an article! I am SOOOO glad someone has finally taken sketch's website to task. As far as I'm aware, it hasn't changed much (if at all) since the place launched, and while it was probably one of the funkiest websites out there at the time, it now seems well dated (at least in terms of the functionality, or lack thereof). I have always found Gordon Ramsay's website to be one of the freshest, cleanest and most elegant out of them all - so agree with you there.

shayma
19th November, 2009 at 3:02pm.

i agree- the sketch website really does one's head in. Dino is quite right- how can Pierre Gagnaire have his name associated with such a site? Roka ALMOST had it right- but the big yellow wave at the beginning takes a bit to load- annoying. the restaurant sites i dislike the most are the ones which play that late 90's Buddha Bar music. enough, please.

Ronfluff
19th November, 2009 at 3:11pm.

I absolutely agree about the Sketch website. I attempted it with a hangover and the results weren't pretty at my end...

Chris
19th November, 2009 at 4:07pm.

The Sketch website is just *so* hilariously bad it's almost worth a visit for the chuckles. It fails on every imaginable level. Take a weird little pearl case thing. Hover your mouse over it, and it opens very very slightly. Click on it and it opens very slightly more. Then twirls away. Genius.

Jenny
20th November, 2009 at 5:35pm.

I love the Sketch website - although the bit in the parlour where the silhouettes start humping might be a little inappropriate for some... Have you been to Sketch? The place is extraordinary... why would it\'s website be any different? You\'ve also clearly missed a couple of years in the development of electronic music too...
I really enjoyed the Spanish restaurant\'s website. If that is how you pleasure yourself, then you\'re more easily pleased than some...

Oliver Thring
20th November, 2009 at 10:10pm.

Jenny - Be gone, shiller!

Greedy Diva
21st November, 2009 at 11:48am.

I just checked out the Sketch website on the basis of your article - hilarious! One of those sites that you open at your desk at work and then almost knock your bookshelves over trying to close down quickly as you see all heads turn in your direction.

Adamski
23rd November, 2009 at 10:46am.

Just read your article and it seems to me your not in favour of flash animated website. Although I do agree with all your website choices I think most of these sites are in dire need of a new website. I’ve been designing restaurant websites now nearly 10 years, and once upon a time I use to have clients ask to have a website styled in a similar way to Sketch, though I put this down to the animation that flash delivers and a overall impression of ‘being different’. I’m glad that trends have changed and nearly all new restaurant websites are easy to use and strike a balance between the clients need to ‘being different’ and a well designed website.

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